After our office in Columbus was renovated and our company rebranded, we needed to reflect the new brand within our new space. Utilizing the new colors, typography, and graphic elements, I was able to design for different areas of our office. Our lobby includes opaque vinyl that mimics overlaying diagonal lines, as well as some black and white photography from recent events. Certain spaces use frosted and bubble-free clear vinyl to create privacy while the icons help to identify the name of the room, such as the Creative Space, Pressbox, Fishbowl, and the Founder's Room.
Within the frosted vinyl, there are both positive and negative space kisscuts throughout the office that pull from the already existing shapes in the icons. The use of a frosted material also allows for both a sense of privacy but also lets natural lighting into the spaces. The gradient icons pull from the gradients in our L!VE's brand guidelines, which makes the office more customized to not only the type of work we do, but also to those who work there.
Taylor Petersen | 2024